The principal product of Singer's Jewelers today is quality jewelry, watches and clocks; however, the mix of merchandise expands and contracts according to the demands of our clientele. Over the years we have carried everything from diamonds and gold to binoculars and transistor radios, and from fine watches and clocks to sewing machines and china, crystal, and flatware.

In 1995, son Jeffrey and his wife Linda opened a location at 1704 Western Ave. In December 2009, the store was moved to a stand-alone store at 1890 Western Avenue in Guilderland to better serve their customers.

Jeffrey Singer (Abe's son) joined Singer's Jewelers on a full time basis in 1983, but jokes that he has been working part time in the store since he was 8 years old. Jeffrey is a graduate of Troy High School, Colgate University, and the Neighborhood Playhouse School of the Theater. He holds the title of Graduate Gemologist from the Gemological Institute of America. He has served as a board member and Vice President of the New York State Jewelers Association, and is active in civic and religious organizations as well as being a member of the Masons and Shriners.

Daniel Singer, Jeffrey and Linda's son, is the third generation to enter the business as the store's Sales Manager. The other family "members" you will see are Jessie and Joey, the official mascots of the store — a Giant Schnauzer and a Miniature Schnauzer who are typically adorned in another line Singer's offers, "Jessie's Jewels", for the stylish, pampered pooch in your life!