Expert Advice
Knowledge is the key to making confident jewelry decisions. Explore our learning center to understand diamonds, gemstones, precious metals, and more. Our experts are always happy to answer your questions in person, too.
Browse Topics
Understanding Diamonds
Learn about the 4Cs and how to choose the perfect diamond.
Pearl Guide
Discover the types of pearls and how to care for them.
Platinum Guide
Why platinum is one of the finest precious metals.
Watch Guide
Tips for buying and maintaining your timepiece.
Birthstone Guide
Learn about the gemstone for each month of the year.
Understanding Karat Gold
What gold purity means and how to choose.
Sterling Silver Guide
Everything about silver jewelry and gifts.
Choosing a Jeweler
Tips for finding a professional jeweler you can trust.
Selecting Jewelry for You
How to choose jewelry that flatters your features.
JA Member
What it means to buy from a Jewelers of America member.
Bargains & Discounts
How to spot jewelry scams and deceptive pricing.
Have a Question?
Our knowledgeable staff is always happy to help. Stop by the store or give us a call!
518.464.4748