Platinum
The king of precious metals
Because of its beauty and value, platinum jewelry has always been given as a special expression of love for engagements, weddings, anniversaries, birthdays, and holidays. One of the rarest precious metals, platinum is found in only a few locations around the world.
Platinum has a rich and noble history. It was first used by the ancient Egyptians about three thousand years ago. Many of the world's most famous diamonds, including the Hope Diamond, are set in platinum.
Why Choose Platinum?
Pure
Platinum jewelry in the US contains 85-95% pure platinum. Compare to 18K gold (75% pure) or 14K gold (only 58% pure).
Strong & Durable
One of the strongest and most enduring metals, ideal for jewelry worn every day. Shows little wear over time.
Rare
To produce one ounce of platinum, 10 tons of ore must be mined. Only 3 tons are needed for one ounce of gold.
Lustrous
Platinum's rich, white luster complements diamonds and enhances a stone's brilliance and depth.
Hypoallergenic
Perfect for those with sensitive skin. Platinum also resists tarnish.
Fashionable
Platinum's white color beautifully contrasts with yellow gold and adds versatility to your wardrobe.
Is Platinum the Same as White Gold?
No, they are quite different. During World War II, the U.S. government prohibited platinum use in non-military applications. Because of consumer preference for platinum's pure white luster, white gold was substituted.
To create white gold, yellow gold is alloyed with other metals to achieve a white look. However, platinum is white to begin with and maintains its white luster permanently. Its purity, strength, rarity, durability and naturally rich, white color make it the best choice.
Understanding Platinum Markings
- "Platinum" — Contains at least 95% pure platinum
- "950 Plat." or "950 Pt." — 95% pure platinum
- "850 Plat." or "850 Pt." — 85% pure platinum
- "600 Plat. 350 Irid." — 60% platinum with 35% iridium
Jewelry containing less than 50% pure platinum cannot be marked with the word "platinum."
Caring for Platinum
Clean platinum jewelry the same way you clean other fine jewelry. Use a good prepackaged jewelry cleaner or have it professionally cleaned by your jeweler.
Signs of wear, including scratches, will appear in all precious metals. However, due to platinum's durability, there is usually little metal loss when scratched. If your platinum develops visible scratches, have it repolished by a professional jeweler.
Discover Platinum Jewelry
Visit us to explore our collection of platinum rings, necklaces, and bridal jewelry.
Call 518.464.4748